This feature enables ad hoc grouping, meaning kiosk projects can be sorted into groups beyond the project level. Groups can contain other groups, projects or individual kiosks. For instance, a company may have its kiosk projects organized by territories for easy categorization. With ad hoc grouping, a company can also sort those same projects by an unlimited number of groups, such as high performing versus low performing stores or urban versus suburban stores, and then push out different content based on those groups. This way, the company can easily display a different promotion to urban stores than suburban stores.
The addition of ad hoc data structures is useful for storing custom data about each kiosk (ex, hardware, location, contact info), which can be imported from a spreadsheet.